Are Your Products Actually Sustainable? Red Flags To Avoid

Are Your Products Actually Sustainable? Red Flags To Avoid
The typical 2022 consumer is more conscious and mindful than ever, and that’s something to be celebrated, for sure. However, sometimes, the genuine desire of consumers to find sustainable products is being exploited by brands. Yes, we’re referring to “greenwashing” and bluewashing” – AKA misleading marketing about a brand’s commitment to sustainability and benevolent social practices. In fact, according to Beauty Heroes, studies show that 40% to 70% of retailer sustainability claims are exaggerated, which is extremely worrying. Similarly, there’s a large discrepancy between 40-70%, which just goes to show how much grey matter there is when it comes to this subject. 
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